Monday, 14 January 2013

Listening to what matters

A while ago on this blog I wrote about the joy of doing work that mattered, with a nod to Tim O'Reilly for the inspiration. It was near the beginning of 2009 and felt like a New Years resolution.

At the beginning of this year, I need another resolution, similar but crucially different.

Listen to what matters.

In the intervening years, the background noise of chatter, comment, opinion, advice and alarm has grown beyond my expectations. 120m Facebook users then, a billion now. Twitter had registered less than a billion tweets ever, now it's 16bn a month.

It's hard to filter out noise and only ingest information that will be helpful. If you're pushing out into new areas of work, how can you tell the experts from those who just talk the talk and have a lot of followers? How much time should you spend finding and processing all this information?

My 2013 resolution then is to listen to what matters and ignore the rest. I'm going through my social and web feeds, bookmarks and Flipboard settings, and purging the marginal voices, letting those who remain be heard more clearly.

And trusting my judgement.

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