Tuesday, 4 May 2010

Less is More

There's a dicey-looking restaurant down the road from me. The sort that offers 3 course dinners for £9.99. It bills itself as a Mexican/Irish/Italian place. Really.

For some reason known only to it's owners, it was called Robin Hood. This is Hammersmith, not Sherwood Forest we're talking about here, but, hey ho, maybe the owners had a thing about early Errol Flynn movies.

The other day I walked past, and they'd changed the name to Robin Hood Zorro. Everything else looked the same, but I guess they figured that if naming your restaurant after one mythical medieval freedom fighter was good, naming it after two was even better! I can't wait until they change the name to Robin Hood Zorro Don Quixote.

It's the same in the world of software. We're building out some apps, and there's a clamour for "more". More features, a change of name, funkier design. I've resisted this and drilled down to the need to just do what we are doing better.

So instead of adding Zorro to the restaurant name, maybe they should just focus on Mexican food. Or Irish. Or even Italian. Wait, what about Polish? Or Lithuanian...

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